Operations

You may need operations leadership before you need a full-time hire

By MakeWaves Consultants Operations

Sooner or later a founder says it out loud: “We need an operations person.” It usually follows a rough month. Orders slipped, two people did the same job twice, and the owner spent a Saturday fixing problems nobody else could see.

The instinct is right. The business has outgrown the founder running it from memory. The next move, posting a job for a full-time operations manager, is where things often go sideways, because “operations person” describes two different jobs. Most small businesses need those two jobs in very different amounts.

The job has two halves

Sort the work by what it asks of the person doing it.

Presence work needs someone on site or on the phones every day. Walking the floor. Covering a shift when someone calls out. Making the dozens of small calls that keep today’s orders moving.

Judgment work needs experience more than hours. Deciding what gets fixed first. Designing the weekly review. Reading the numbers and asking why one moved. Weighing whether a new tool or an AI workflow is worth it before anyone signs. Holding people to what they agreed to last week.

Founders carry both, and presence work usually wins, because it shouts while judgment work waits. The day fills up, the decisions slide to nights and weekends, and nothing improves. That is treading water with a full calendar.

Why the full-time hire can stall

Picture a capable manager starting in a business where the judgment work has never been done. There is no written process to manage, no scorecard to read, and no agreed list of priorities. So the new hire does what capable people do: picks up the nearest problem and solves it by hand.

A few months later you have a second person who knows how everything works, and none of it is written down. The fires go out faster, but the system still does not exist.

That is no failure of the person. You hired someone to manage something nobody had built yet. You can’t optimize what you haven’t defined, and you can’t hand off what you haven’t defined either.

Three questions that show which help you need

  1. If you were gone for two weeks, what would break first? If daily work would stall because nobody is there to run it, you have a presence gap. If daily work would continue but nothing would get decided or improved, you have a judgment gap.
  2. Could you write this job description today? A real one: what the person owns, which numbers they answer for, and what they can decide without asking you. If you cannot, defining the job is the first project.
  3. How much of the work fills a week, every week? Write down what you would hand over and how often each item comes up. Judgment work tends to arrive in bursts around reviews and decisions. If it adds up to part of a week, a full-time seat means paying for hours the role cannot fill, and those hours tend to drift back into firefighting.

If your answers point to judgment, you need leadership before you need headcount.

Where fractional leadership fits

Fractional operations leadership fills that gap: senior guidance on a regular part-time schedule, without a full-time executive salary. A fractional leader works with you to set priorities, keeps the review rhythm running, reads the numbers with your team, and holds owners to their commitments. Your own people keep doing the daily work.

It will not fit every gap. A fractional leader will not cover a shift or walk your floor every morning. If your real gap is daily supervision, hire or promote a supervisor. If a steady, full week of senior work already exists and the role is defined, hire the full-time leader.

The two options are not rivals. Done well, the first sets up the second. By the time you post the job, the scorecard exists, the core processes are written, and the new hire walks into a role with clear edges instead of a pile of fires.

Ask what stays when they leave

Before you bring in anyone part-time, ask one question: what stays here when you are gone?

The right answer is specific: procedures your team runs, a scorecard your team reads, and decisions written down in files your company owns. The wrong answer is a smart person’s opinions and a hole on the day they leave. Knowledge that lives in an outside advisor’s head, or in an account under their name, is rented, and rented knowledge evaporates too.

Sort the list before you post the job

You can start this week without calling anyone. Write down everything you would hand to an operations person, then mark each item presence or judgment. That list is the job description you have been missing, and it will tell you which help to look for first.

Ready to stop treading water?